Humor a savvy means to break down barriers in a new ad campaign, #PR
Laughter has been described as the true universal language, and back in my Lit teaching days we discussed laughter as the “language of chaos” (when folks don’t have words to respond to a situation they often giggle … ) and this new ad campaign supporting disabled people and their contributions to the workplace makes healthy use of humor to - perhaps - break down barriers and open minds.
Like it? I love it!
Using Humor in a Campaign Supporting Disabled People
A NATIONAL effort to encourage businesses to employ workers with disabilities is not your father’s hire the handicapped campaign.
“We’ll never have enough money to oversaturate the media,” said Barbara Otto, executive director at Health and Disability Advocates in Chicago, which is overseeing the campaign, “but we wanted to do something different, something that didn’t look like a P.S.A.”
To that end, the campaign takes a light-hearted tack rather than a sober or earnest tone. The ads try to challenge conventional wisdom about workers with disabilities by offering humorous examples of people with “differences” already employed.
The commercial “speaks to our similarities in that we all have a label someone could put on us,” she added. “We never use the word ‘disability’ throughout the entire ad.”
Read more at www.nytimes.com
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